Qatar’s SMEs thrive with the adoption of digital technology

18/03/21

Qatar based small and medium-sized enterprises (SMEs) are thriving due to the adoption of digital technology. The economy has been very resilient despite the pandemic.

The Ministry of Commerce & Industry and the Ministry of Transport & Communication were proactive at the beginning of the pandemic by launching the TASMU Digital Valley`s ‘Go Digital’ program. It identified start-ups, scale-ups and SMEs and introduced them to ICT service providers to take advantage of new opportunities and possibilities in the market.

The initiatives contributed to the ability of businesses to combat the limitations including the lockdown and to find more innovative ways to serve their clients and customers. The focus was on delivering goods and services directly to the consumers.

Due to the popularity of home delivery and other digital services it is expected that the investments in information and communication technology (ICT) will continue which in turn will allow businesses to optimize their operations.

In addition, many public services provided by the government continued uninterrupted with the utilization of digital technology. Healthcare and education providers introduced new ways to ensure the delivery of critical services.

Examples are hospital outpatient appointments provided by telephone and medication and equipment delivered by pharmacies to the homes of their patients. These services were provided free of charge in association with Qatar Post. They continue to be popular due to their convenience for the consumers.

In addition, education institutions adopted the use of technology to ensure the delivery of classes and lessons online. This social distancing rules were followed and students were able to continue studying for exams.

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